Dr. M

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Global Business Leader: How Dr. M's Modi International Paper led environmentally conscious sustainable development in the food industry in India

Living up to his name as ‘JV King of India’, Global Business Leader Dr. M entered into a collaboration with International Paper, USA in 1994 by incorporating Modi International Paper Limited in the same year. International Paper is one of the world’s top paper companies and leading producers of fibre-based packaging, pulp and paper. It contains 55000 employees operating in more than 24 countries. This joint venture with International Paper transformed renewable resources into recyclable packaging products that people depend on every day. 

Modi International Paper

Modi International Paper‘s sustainable practices supported a healthy India and built stronger communities in India to ensure that the paper industry thrives for decades to come. With the intent of building a legacy of positive impact, Modi International Paper’s sustainability strategy and goals pre-empted and addressed the social and environmental challenges of the next decade starting with India, one of the fastest growing markets in the world. To reflect this ethos in its communication, the company’s name was changed to Plus Paper Foodpac Pvt Ltd.

From cups to cartons, Modi International Paper (Later Plus Paper Foodpac Pvt Ltd) delivered aesthetically pleasing, eco-friendly and sustainable food packaging products that help corporates achieve a comprehensive brand recall value that resonates with each new (and old) customer. Underlining the company’s commitment to non-toxic and healthy food packaging, the company also received the prestigious BRC certification. In addition, it also received numerous awards for its products, quality and compliance.

Not surprisingly, Plus Paper Foodpac Pvt Ltd (formerly Modi International Paper) amassed an extensive and impressive repertoire of clients such as Coca Cola, Pepsi Cola, McDonalds, KFC, Unilever, Kraft Foods (Formerly Cadbury), Haldirams, Nestle, Costa Coffee, Barista and Café Coffee Day to name a few among leading foodservice business houses, having a worldwide reach. As supplier to some of the world’s leading food brands with large consumption bases within the Indian market, the organisation played a key role in helping corporations and consumers be sustainable and control their environmental footprint. The products supplied by Plus Paper Foodpac Pvt Ltd to Kraft Foods (Formerly Cadbury) were awarded the much sought after Starpack Award & India Pack Award for Innovation. 

With USD 14.5 Million in revenues, Plus Paper Foodpac Pvt Ltd exemplified that sustainability and profitability can go hand in hand. During its operative period, it continuously strived to provide innovative solutions for the branding and packing needs of global and domestic clients with 350 million cups sold every year. From creating new categories to starting new conversations, the organisation constantly innovated products and practices to serve and care for the ever-changing needs of the people at all stages.